Bluemercury

Managing Director, Digital & CX

Director, Digital Marketing

Current

Bluemercury is a leading luxury beauty retailer offering only the best in skincare, makeup, fragrance, hair, bath and body.

Focused on accelerating growth and enhancing omnichannel business to deliver a frictionless client experience and digitally-enabled sales.

Visit bluemercury.com or find a store.

Search Discovery

Marketing Manager

Search Discovery is a data transformation consultancy and a pioneering force in optimization, analytics, data engineering, data science, and data-driven marketing.

Double-duty digital marketing SME and program lead across complex, multi-faceted client engagements.

Marketing Lead: Influence the future of the department through thought leadership, business development, team training, and leadership. Anticipate and proactively adapt to the future of the industry.

SEO & Content Strategy: Improve organic search visibility and site traffic for 6-8 clients through content strategy, website optimizations, reporting recommendations, and roadmaps.

Client & Account Management: Lead and manage a portfolio of clients and internal teams. Ownership of project setup, forecast, and budget through program delivery across fixed-fee, T&M, and retainer engagements.

Leadership: Responsible for several direct reports and developing junior mentees. Actively engage with People Services in the hiring process.

Wins

Organic content strategy for record-setting holiday revenue.

Shifted SEO strategy to conquer ultra high volume keywords resulting in +164% revenue and +233% increase in key category sales from page-one wins during Q4 2020.

Optimize navigation and fill competitive gaps for all-time-high traffic.

Restructured primary navigation based on competitive gap analysis, keyword research, user testing and feedback sessions for a 750% gain in organic clicks and impressions.

Scout Marketing

Digital Strategist

Lead strategy & insights role for all digital marketing programs and reporting.

Areas of ownership and expertise include SEO, web analytics, social strategy, and email. Responsible for all digital reporting.

Managed client website updates, including development sprints and creative briefs. Overhauled client email programs to assume full responsibility for strategy and reporting.

Supported development of proprietary Human Brand Method powered by The Harris Poll and Kantar data to attract new business and grow existing clients.

Anthropologie

Senior Web Producer

Lead ecommerce content management position for women’s apparel on Anthropologie.com.

Execute daily product activations and supporting content for monthly catalogs, social posts, bi-weekly homepage updates, email assets, landing pages, and web banners. Position required heavy cross-communication with merchandisers, buyers, planners, creatives, and dev teams.

Pioneered the use of on-site search data to optimize investments and inform digital strategy. Team to improve engagement metrics for OSS sessions, including CVR, zero result, and departure rate. Present solutions to executives and implement approved changes, including category redirects, taxonomy updates, and new assortments.

Collaborated on conversion rate optimization and A/B testing, leading to the launch of new divisions, navigation, and PDP elements.

Apple

Merchandising Lead

Store lead for visual standards, high-profile product launches, and new store openings.

Prioritize and delegate all visual tasks, including planogram sets, window displays, demo systems, and launches. Organize and manage a visual team of 10-20 individuals for high-profile product launches, including iPhone5, iPad2, iPad Mini, and iCloud.

Selected to prepare new store openings and remodels, including Grand Central (NYC), Tysons Corner (MD), Georgetown (DC), and King of Prussia (Phila).

Initiated internal newsletters to educate and drive sales of new third-party inventory.

Penn State University

State College, PA

B.A. Journalism

B.S. International Studies

Minor in French and Francophone Studies 

Study Abroad in Montpellier, France

Activities include Alpha Omicron Pi, Penn State Dance Marathon, and Public Relations Student Society of America (PRSSA)